This research paper explores the impact of digitalization on Punjabi handicrafts, focusing on traditional crafts such as Phulkari embroidery, jutti (traditional footwear), jewelry and pranda (braids) that are renowned in Patiala. As these crafts gain global popularity, digital platforms offer artisans increased visibility and access to broader markets. However, barriers such as limited digital literacy, language constraints and financial challenges hinder their effective use of these platforms. Through a sample of 50 artisans from Patiala, this study investigates these dynamics, providing insights into how digitalization can empower artisans if targeted solutions are implemented. Recommendations are made to enhance artisans digital engagement and support the growth of the Punjabi handicraft industry.
Punjabi handicrafts, Digitalization, Artisans, Barriers and benefits
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